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18-24万 72小时反馈

北京-东城区

学历不限 3年以上 语言不限 年龄不限
Marketing Supervisor 麦格希教育科技(北京)有限公司

18-24万 技能培训 五险一金 领导好

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  • 技能培训
  • 五险一金
  • 领导好
  • 发展空间大
  • 公司规模大

职位描述:

It’s an exciting time at McGraw-Hill as we look to further innovate, expand and differentiate our offerings Internationally; broadening our digital product portfolio against impressive growth targets in the emerging virtual market.

We are looking for an enthusiastic Marketing Supervisor to help us in our overall marketing plans (field) and digital marketing strategy in China. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

The goal is to deliver effective marketing programs to support sales leads pipeline growth.

职责描述:
Support both regional and country marketing initiatives to ensure that McGraw Hill’s brand occupies the minds of our target audience with strong values and value propositions.
Evaluate and identify the most promising int opportunities (verticals) for growing the business, then define and implement the corresponding go-to-market field and digital plans and targets.
Develop and manage social media strategies and ensure a strong presence of McGraw Hill and our portfolio offerings on social media.
Execute effective, targeted and innovative promotions including email, web, social media and presentations for the sales teams.
Identify local event and sponsorship opportunities.
Responsible for collating and sharing campaign performance and tracking success of campaigns and generating solid leads for sales to follow up on.
Develop a good understanding of SFDC CRM for reporting and marketing purposes.

任职要求:
Bachelors/Master’s Degree, university degree or equivalent – Marketing major is a plus!
At least 3 to 5 years of overall marketing experience.
Solid experience in overseeing digital marketing campaigns.
Strong marketing message / value proposition development and validation skill set.
Market research skill set – market segmentation, communications and tactics validation.
Demonstrated understanding and implementation of key marketing tactics – direct sales, event marketing, thought leadership, channel marketing, best practice marketing automation.
Analytical skill to work with benchmark data and competitor data and extract high-value insights.
Knowledge in Sales Cycle and Marketing Automation tools such as Marketo, Eloqua, SFDC is an added plus
Knowledge in HTML and CMS is an added plus
Excellent written and verbal communication skills

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企业介绍:

McGraw-Hill is a learning science company that partners with students, educators and professionals globally to provide innovative learning solutions, combining proven content with emerging digital technologies to deliver the best possible outcomes.

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  • 注册时间:2011年02月
  • 注册资本:804.0万人民币元
  • 经营期限:2011年02月24日-2041年02月23日
  • 经营范围:软件研发;销售自产产品;技术咨询;转让自有技术;计算机技术培训;教育咨询(不含留学中介服务);软件产品的批发、进出口(涉及配额许可证管理、专项规定管理的商品按照国家有关规定办理);佣金代理(拍卖除外);翻译服务;图文设计、制作;版权代理;文化咨询;商务咨询;市场咨询;经济信息咨询;产品信息咨询;提供售后服务。(依法须经批准的项目,经相关部门批准后依批准的内容开展经营活动。)

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麦格希教育科技(北京)有限公司

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